The difference with other search engines such as DuckDuckGo, You, Neeva, Kagi, Startpage, Presearch, etc. At some point we will be, but as of today, that is the trade-off we took. Of course it has a caveat, which is that Brave Search is not yet as good as Google in recovering long-tail queries. That’s a very good approach, but it’s something that we cannot replicate, not only because privacy-sensitive data is a no-go for Brave, but also because it requires a lot of resources.īrave’s approach to reduce the garbage-out is to be careful with what is being ingested, and that makes the algorithmic part of recall and rankings less resource-intensive. Google puts all the effort in trying to minimize the garbage-out by using very sophisticated models, trained with data. As with other complex machine learning systems, they suffer from the garbage-in, garbage-out problem. The biggest problem of search engines is noise-reduction.
We do not aim to index the whole Web, rather only the Web that is worth indexing. The WDP helps with ranking, but the biggest contribution to ranking is the index itself, which is intentionally smaller than that of Google or Bing. The Brave search index relies heavily on anonymous contributions from users, who can opt into the WDP (Web Discovery Project) in the Brave browser. There is no tracking or profiling of users. When Cliqz funding ran out in 2020, the search part became a spin-off as Tailcat, and shortly after they joined Brave in March 2021.ĭKB: What makes Brave Search different from Google and other search engines?īrave Search is independent and privacy-preserving. Brave and Cliqz, although competitors, always had a good relationship because of a shared vision: to protect privacy and offer real alternatives to Big Tech. They had been building a search engine from scratch since 2014. In parallel, there was a German-based company called Cliqz, which was building search within a browser.
The option, chosen by many other search engines, of using Google or Bing APIs and applying their branding with some ranking alterations was not appealing to Brave because it does not solve the problem of search, it just hides the dirt under the carpet. Search is extremely complex and costly to develop so Brave did not attack the problem at first. The vast majority of people conflate them both. After all, browser and search go together – one is the car, and the other is the driving wheel. Pujol, the Chief of Search at Brave.ĭKB: What’s the origin story of Brave Search?īrave was always interested in search. Independence is not something directly actionable, but it’s a fundamental property. Most search engines are not independent search engines, and while they may provide some value, they are qualitatively different from what Brave Search is doing.
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